Andrea has held executive level positions in both the journalism and business divisions of several media companies, uniquely positioning her to help lead change in the industry. From managing editor of a large, converged newsroom to steering a media company's innovation team to drive strategic change initiatives, Andrea has seen journalism from many angles.
Andrea's applied journalism endeavors are focused on anthropogenic noise, climate policy and biodiversity loss. She has extensive technical writing experience, and writes often to preserve aspects of a vanishing more-than-human-world.
Before leaving corporate journalism, Andrea served as Managing Editor, Audience/Niche for the Naples Daily News, then an E.W. Scripps property. At the same time, Andrea was an adjunct at Florida Gulf Coast University in the Department of Communication and Philosophy, College of Arts and Sciences, teaching a recitation section for Journalism and Society.
Prior to her managing editor role, Andrea served the Naples Daily News as Innovation Director. She and her team were tasked to develop a new model to transform local journalism alongside the community it served, believing the future was squarely situated in collaboration. While executing on this mission, the team addressed such critical questions as moderation on media websites that welcome citizen journalists and contributors; the legal implications of monitoring such sites; the effects of citizen collaboration on news judgment, and the role of media and trained journalists as the masses found their voices on the web.
Andrea came to the Naples Daily News to serve as Multimedia Director and found through that role a chance to help guide policy on the newspaper’s flagship website. She focused countless hours on comments management, blogging privileges and the roles of citizen journalists as the internet space widened.
Andrea began her career as a journalist in suburban Kansas City. She moved into management roles for newspaper companies including The Kansas City Star, where she transitioned into new media management as newspapers took to the web. There she enjoyed opportunities to participate in Knight Ridder’s role in the Classified Ventures project (careerbuilder.com, cars.com, realestate.com and apartments.com) and the launch of Real Cities. Andrea has fulfilled e-business roles within companies including Sprint, and Harte-Hanks, guiding web strategies for varied categories of business.
Andrea has been a repeated speaker at industry conferences including those of the News Media Alliance and Editor & Publisher’s Interactive Media Conference. She is a past member of the Florida Press Service Board of Directors, and the Naples Press Club. She is a member of the Society of Professional Journalists.
Andrea is especially proud of the team awards of which she has been fortunate to be a part, from multiple Eppy and Digital Edge awards, to the News Media Alliance's Best Online Newspaper award, presented to The Kansas City Star when Andrea served as The Star's Digital Manager.
Andrea earned her bachelor’s degree from Truman State University, her Master of Fine Arts from the California Institute of Integral Studies and her Master of Science from Antioch University.